Updated: Jun 3, 2020
YOU DO NOT HAVE TO BE ON EVERY SOCIAL MEDIA PLATFORM OUT THERE.
There I said it.
Social media is a vicious beast that needs to be fed regularly. You must feed it large amounts of time and content. If you are on fifty platforms, you will lose your mind. Let alone, find time to write.
I struggled with this post. I wrote and then rewrote again. My stance has changed since I started down this author road.
I still believe that you need social media but your platform does not depend on it. You need to be smart about what social media outlets you choose.
To be successful on any SM you need to cultivate it. Interact with others, not just post content and walk away. Your content will bring people to you, but interaction and engagement will build relationships and that is what will entice people to follow you and keep coming back to you.
(Always be yourself on social media!)
I have spent the last few months seeing what works for me. What platforms allow me to build quality relationships, help other authors, get my brand out there, and get my books out there. And which ones will allow me to do this without spending all my time on Social Media.
Picking the right social media platform for your purpose, will help you achieve your business goals, your author goals, or your world domination goals.
Here is the list of what I chose and why.
Vero - I dropped Instagram. For me, it wasn't working. I can't use links on Instagram. That was very limiting.
I now use Vero (a mobile app only) instead. On Vero, I can link to my blog. I can link to my book trailer videos. The flexibility of being able to put up photos, or links to music I listen to while I write, or share other people's websites, all of those things allow me to engage with people. My sarcastic sense of humor fits over there, too.
Twitter - For me, Twitter is a fit. We get along quite well. I follow people I like, people who have things I find interesting. Not everyone will follow me. I'm fine with that. My main purpose is to provide information and encourage authors as they traverse publishing their work.
*Facebook - I AM DROPPING MY FACEBOOK PAGE, IMMEDIATELY.
I have informed my followers that I will be deleting my page. I suggested they follow my blog, my Amazon author page, or Twitter.
*Google Plus - I DELETED MY GOOGLE PLUS ACCOUNT.
*YouTube - I HAVE UNLISTED ALL MY VIDEOS.
My YouTube channel is still there. Except for my book trailers, I have chosen to un-list all my videos at this time. I did this so that the links to videos I have shared will still be accessible. I can embed them on my website if I so choose. And should I want to repost my content I can. But at this time I will not be posting new videos.
*Pinterest - I use this to help market my stuff. That's it. I post my blog to a board. I have a writing board and I link to all things writing.
I concentrate my time and effort on VERO, TWITTER, AND MY BLOG.
The decision to drop a lot of the social media outlets I was on, was a very hard decision. In the end I had to decide where I needed to spend my time, and what worked best with my personality and desires for my brand growth.
Listen, remember this:
-Social Media is social. Be yourself.
-Don't waste your time on platforms that don't give you a return.
-Engage. Always look for ways to engage with followers. Even those who don't follow you.
The key to being successful on any social media platform is ENGAGEMENT.
Figure out what you want and need from social media and that will help you narrow in on what platforms will work for you.
**I have chosen to utilize only certain Social Media outlets so that I can concentrate on writing and marketing my books. I use an RSS feed to link my blog to my Amazon author page. Again, getting my stuff on of one of the largest search engines on the planet.
If I can help at all, please reach out to me.
I write crime fiction horror, thriller, and paranormal novels. My time in the Coast Guard and my degree in Forensic Chemistry helps me create fantastic stories. If I'm not writing, I am binge watching Netflix and probably drinking whiskey.