As an indie author, I have to find ways to help sell and market my books. Yes, paying for advertising is first and foremost. But what can you do if you don’t have the money to advertise?
Here are a few things that might help. Remember, it also helps to think outside the box.
1. Get into Facebook groups that allow you to share your books. This will more than likely be reader groups for the genre you write in. You also want to share stuff about you, interact. Don’t be spammy and post links to your book and say BUY MY BOOK. Not a good look for anyone.
2. If you have a following on FB or if you are particularly interested in spending a lot of time on FB and building a group, then do so. Gear it towards your fans, readers, your target audience. Research the best ways to get and engage group members. There are several authors who do this, and have huge followings. I myself don’t do this. It is a lot of work.
3. Try blog tours. Get yourself out there. People need to know who you are. What you are about. Be careful here. Research and make sure it is worth your time. There are several that are free.
However, the best information I can give is to look at this email I received from Derek Murphy, PhD, founder of CreativIndie.
This has some of the best information on where and how to market your books. I highly suggest you follow him. Don’t stalk, just follow. You will learn so much from this man. I have had the pleasure of meeting him, and I have to say, he is genuine, kind, and very helpful. Yes, I am a big fan.